FOTIC wins the “Outstanding Financial Brand Communication of the Year” award

In recognition of its tremendous strength and favorable brand image, China Foreign Economy and Trade Trust Co., Ltd. (FOTIC) won the “Outstanding Financial Brand Communication of the Year” award at the 1st China Financial Brand Forum and 2016 China Outstanding Financial Brand List Award Ceremony held on May 25 in Beijing.

Winners in the categories of institution, figure and case were selected for the “2016 China Outstanding Financial Brand List” in consideration of their assets scale, business revenues, industrial status, public satisfaction and media communication, among other indicators. Entrants included banks, insurance companies, trust companies, wealth management companies and other financial companies. FOTIC won the “Outstanding Financial Brand Communication of the Year” award, one of the few institutional awards in the trust industry.

As one of the earliest trust companies, FOTIC has upheld the service concept of “prospects from promises”, adhered to being customer-oriented, developed professional investment capability and strict risk control capability through professional operations and business innovation, and offered all-round financial solutions to its customers.

FOTIC has been widely recognized by the market and trusted by investors for its steady operations and outstanding risk control. It has thus established a favorable brand image. Moreover, FOTIC has formed an environment of favorable public opinion and brand influence by building a three-dimensional communication system, intensifying social media operations such as WeChat, strengthening communication with financial consumers, maintaining its favorable industrial image and conveying the positive energy of the trust industry.

Hosted by Financial News, financialnews.com.cn, China Financialyst and Shanghai Financial News, the forum aimed at exploring the growth possibilities of financial brands in the era of mobile internet, besides displaying brand power and disseminating brand value. The forum attendees discussed various issues, including brand communication in the mobile era, the way of financial brand growth, the current situation of internet wealth management and brand shaping.