FOTIC Releases New Business Promotional Video

China Foreign Economy and Trade Trust Co., Ltd. (FOTIC)’s new official website formally began operations together with the formal release of its new business promotional video on September 1, 2017.

As this year marks the 30th anniversary of FOTIC’s establishment, the company is sparing no effort to carry out its brand publicity. In this respect, it has launched a series of new channels for improving its brand image, such as official WeChat service account and enterprise account, new corporate brochure, new business promotional video and new official website. (For watching the propaganda film, please click Brand Zone on this website.)

Characterized by ‘functionality in simplicity’, FOTIC’s new user-friendly official website aptly underlines all essential functions. Meanwhile, the business promotional video takes on an entirely new look. It presents FOTIC from a first person perspective to vividly narrate FOTIC’s change and persistence in the past three decades.

Speaking on these latest developments, FOTIC General Manager Elzat said, “The biggest difference between the former and the new promotional video and websites is that the new ones are more ‘customer-centered’ than being ‘self-centered’. By understanding customers’ demands, FOTIC projects itself as a more humane character and responsible partner. FOTIC will continue to adhere to the ‘customer-centered’ thinking approach and code of conduct. ‘Prospects from promise’ is FOTIC’s solemn commitment and firm goal.”